Factors Effecting Conversion of Footfalls in a Retail Store Essay Example

Factors Effecting Conversion of Footfalls in a Retail Store Essay International Journal of Management and Strategy (IJMS) 2012, Vol. No. 3, Issue 4, January-June 2012 http://www. facultyjournal. com/ ISSN: 2231-0703 â€Å"FACTORS AFFECTING CONVERSION OF FOOTFALLS IN RETAIL STORES† Abu Bashar, Assistant Professor, Brown Hills College of Engg Tech. , Faridabad, Haryana, INDIA ABSTRACT In this research paper efforts have been made to explore various factors which affect the behavior of consumers in a retail outlet. A random sample of respondents visiting retail outlets has been considered for the present study. The paper mainly focuses towards various factors which affects the decision of the consumer in the store while they visit there for shopping. So, this research is mainly concerned with the behavior of the consumer and the various factors which are of enormous importance in converting the footfall within the stores. The paper also intends to recommend some feasible and viable strategies to be followed by retail outlets to maximize the percentage of conversion. Keywords: Behaviour, Consumers, Conversion, Factors, Retail, Shopping, Strategies International Journal of Management and Strategy ISSN: 2231-0703 International Journal of Management and Strategy (IJMS) 2012, Vol. No. 3, Issue 4, January-June 2012 http://www. facultyjournal. com/ ISSN: 2231-0703 INTRODUCTION It becomes really very difficult for the small retailers and similar formats to compete with hyper marts and malls. The big retailers are putting cut throat competition to them. So, it becomes very important for retailers to gain a deeper insight into retail consumer behavior. The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how ? We will write a custom essay sample on Factors Effecting Conversion of Footfalls in a Retail Store specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Factors Effecting Conversion of Footfalls in a Retail Store specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Factors Effecting Conversion of Footfalls in a Retail Store specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The psychology of how consumers think, feel, reason, and select between different alternatives (e. g. , brands, products); ? The the psychology of how the consumer is influenced by his or her environment (e. g. , culture, family, signs, media); ? ? The behavior of consumers while shopping or making other marketing decisions; Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome; ? How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; and How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer. Understanding these issues helps us adapt our strategies by taking the consumer into consideration. For example, by understanding that a number of different messages compete for our potential customers’ attention, we learn that to be effective, advertisement s must usually be repeated extensively. We also learn that consumers will sometimes be persuaded more by logical arguments, but at other times will be persuaded more by emotional or symbolic appeals. By understanding the consumer, we will be able to make a more informed decision as to which strategy to employ. International Journal of Management and Strategy ISSN: 2231-0703 International Journal of Management and Strategy (IJMS) 2012, Vol. No. 3, Issue 4, January-June 2012 http://www. facultyjournal. com/ ISSN: 2231-0703 There are three fundamental patterns which a consumer can follow and they could be: (I) Brand first, retail outlet second (ii) Retail outlet first, brand second (iii) Brand and retail outlet simultaneously. Good customer service is the lifeblood of any business. You can offer promotions and slash prices to bring in as many new customers as you want, but unless you can get some of those customers to come back, your business won’t be profitable for long. Good customer service is all about bringing customers back. And about sending them away happy – happy enough to pass positive feedback about your business along to others, who may then try the product or service you offer for themselves and in their turn become repeat customers if you’re a good salesperson, you can sell anything to anyone once. Besides from the above stated facts the following factors are also very much important for attracting, converting and retaining customers in a particular retail outlet. These factors are being described below. 1. Availability of merchandise in the store 2. Product Quality 3. Product range(both product width and depth) 4. Promotional offers and frequency of schemes. 5. Services (pre, during and post purchase) 6. Pricing as a result of merchandise on offer 7. Ambience of the store International Journal of Management and Strategy ISSN: 2231-0703 International Journal of Management and Strategy (IJMS) 2012, Vol. No. 3, Issue 4, January-June 2012 http://www. facultyjournal. com/ ISSN: 2231-0703 8. The empathy factor of the outlet attendant In order to gain deeper insight a thorough investigation of the related literature have been investigated, some of them are given below 1. Lichtle, M. C et al. investigates that it is interesting to notice that the outlet’s characteristics have an impact on value, which, in its turn, has an impact on satisfaction. Our results show what variables are to be privileged if one wishes to give the outlet its utilitarian and/or hedonic value. In the first case, the stress has to be put on product availability. This means that when a retailer, considering her/his product range, wants to confer a utilitarian value to the shopping behaviour all she/he has to do is to make sure that her/his products are easily available and within easy reach. The hedonic value is determined by a combination of several variables: atmosphere, peripheral services, the store’s employees and crowding. Customer satisfaction will thus be indirectly improved. By handling these four variables, the retailer will manage to enhance the hedonic value the consumer attributes to shopping. According to the positioning chosen, a firm will give more emphasis either to the hedonic value or to the utilitarian value, and therefore will act on the most relevant characteristics of the outlet that our study underlined. 2. Malcolm Kirkup and Marylyn Carrigan said that as the public demand for ethical accountability grows, marketers must ensure that their activities match public expectations. Owing to its high visibility and direct contact with the public, marketing research in particular has a duty to conduct its business to the highest ethical standards. As new technology alters the way that research is conducted, there is a challenge to safeguard all the stakeholders involved in the research from unethical behaviour. Observational research is a prime example of a research technique which, while providing a valuable tool in the study of consumer behaviour, raises concerns over individual privacy particularly with the growing sophistication and power of the technology. 3. Jones, peter and David Hillier examined that Current government planning policies affecting retail investment; development and location certainly pose a major set of challenges for the leading retailers and for developers and property companies Sainsburys have argued that being more flexible in their formats allows them to take greater advantage of planning opportunities. International Journal of Management and Strategy ISSN: 2231-0703 International Journal of Management and Strategy (IJMS) 2012, Vol. No. 3, Issue 4, January-June 2012 http://www. facultyjournal. com/ ISSN: 2231-0703 4. Basso jeo and Randy Hines said that Males from the Midwest reported higher instances of positive shopping experiences at retail stores. They reported that courteous sales associates and attentive managers enhanced the shopping experience. Similarly, females from this part of the country reported higher instances of positive shopping experience. Again, the primary reason for their positive experiences was the courteous nature of the sales associates and the attentiveness of the floor-level management staff. Ten of the 25 respondents reported having negative shopping experiences at retail stores. However, while reasons varied from displeasure with the merchandise to delays in delivery of goods, none of the respondents attributed a negative experience to rude or inattentive sales associates and managers. Of the 18 females, 16 from the East reported having a negative experience at retail shopping centers. The reasons varied among respondents from poor quality merchandise to delays in shipping. However, 11 of the respondents indicated that their negative shopping experiences were the result of inattentive and rude sales associates. Two of the men reported having a negative shopping experience but they based this on the quality of the products they received. Of the eight positive shopping experiences reported by both male and female respondents, all indicated that their experiences directly resulted from an attentive sales associate or receptive management staff 5. Boedkar, Mika said that this should offer an opportunity for retailers to use segmentation and target their offerings, since it has been claimed that retail outlets tend to resemble one another and offer comparable products at comparable prices, thereby losing their individual profile. At the same time, consumer markets are becoming more sharply segmented than ever before. The new-type shoppers should be attracted by an image, one that is congruent with the consumer’s self-image. Since their demands of a retail outlet are rather high in every respect, the basics (e. g. service, price level, product quality and selection) should be considered as well as recreational, experience offering characteristics (e. g. interior design, aroma, care, product shows, and novelties). This kind of image could attract some of the traditional shoppers too, but they can be reached without the addition of recreational characteristics, implying reduced costs in retail outlet design. Without the basics, maybe only purely recreational shoppers could be attracted. Is this then the case in reality? As Rosen bloom points out, congruence between a retail outlet and consumer image is usually â€Å"more a matter of happenstance than a conscious effort to fit the store image to the target markets served by the retailer†. This means that congruence is achieved between retail outlet dimensions and traditional values held by the outlet’s founders or a typical image projected by the retailer’s trade peer group. International Journal of Management and Strategy ISSN: 2231-0703 International Journal of Management and Strategy (IJMS) 2012, Vol. No. 3, Issue 4, January-June 2012 http://www. facultyjournal. com/ ISSN: 2231-0703 6. Amine, Abdilmajid and Sandrine cadenate examines that product classes proposed in an retail outlet do not contribute equally to the variety of store image and effectiveness from the customers point of view. It also demonstrate the perception of consumer of the overall store assortment, consumers are highly sensitive in selecting range of varieties. 7. Ratcliffe, John and Sheila Flanagan said that BIDs have been tried and tested over time. They are here to stay, and will almost certainly multiply, diversify and innovate. In practice, they have not produced the negative social effects that some feared, nor have BIDs made any major public mistakes in recent years (Houstoun, 2003). Several trends reinforcing the relevance of the BID concept to the promotion of the tourism industry can, however, be distinguished (Houstoun, 2003): Hospitality trumps security. In many established BIDs fear of crime has diminished and what were formerly security personnel are increasingly being trained as ambassadors, guides or hosts to provide hospitality functions. In the same way, the focus of BID cleaning programmers has broadened so as to concentrate more on urban design, landscape and general district beautification. Greater experience and growing confidence has lead to a growth in the number of small, and some very small, BIDs. Here the accent is usually placed on promotion and marketing, as well as orchestrating a programme of festival style events delivered by voluntary effort. There is a growing realization that many of the characteristics that make a district a great place to visit – a variety of restaurants, cinemas, nightclubs, bars, cultural facilities, a walk able environment, attractive public places and a feeling of safety – also make it a great place to live. For business, in general, the visitor and residential markets tend to complement each other. 8. Kirkop, Malcolm said that for some retailers the quality of information systems has been improved – enabling a better understanding of variations in performance, better measurement of the remedial effects of initiatives, and improvements in the allocation of resources – and there is value for both head office planners and store managers. However, development and integration of the technology is proving problematic for other retailers – partly arising from the newness of the technology. International Journal of Management and Strategy ISSN: 2231-0703 International Journal of Management and Strategy (IJMS) 2012, Vol. No. 3, Issue 4, January-June 2012 http://www. facultyjournal. com/ ISSN: 2231-0703 9. Bennison, David et. al. examines that the challenge for urban managers is therefore to preserve and maintain the vitality of the Northern Quarter without destroying its soul. Almost by definition, the archetypal residents and businesses do not seek, let alone conform to, top-down planning and marketing, and are likely to be highly skeptical of it – somewhat ironical or paradoxical given the number of marketing and public relations companies located there. The challenge is that the city’s planners also want to maintain that distinctiveness as much as their inhabitant since the Northern Quarter forms an important element of the wider place product that is Manchester. As the City Council’s guide to visitors states: â€Å"Rising up out of one of city’s most historically rich areas is the Northern Quarter. Now transformed into a busy social and residential area, laden with independent bars, restaurants, cafe? s and shops – the Quarter has a uniqueness and credibility all of its own and attracts the kind of urban soul on the lookout for a bit of individuality and style (w. anchester. gov. uk/visitor centre/areas. htm). 10. Kirkup, Malcolm and Mohammad rafique said that in an increasingly competitive market environment future success for shopping centres will depend on effective management and marketing. Shoppers have a good choice of centres, all of which can meet their needs at a practical level. Centres need t o develop a compelling personality and distinctive position, based on identification of particular strengths within their marketing mix that will appeal to their chosen target market. Our research notes that shopping centres are unique types of service business, challenged and constrained in many areas of the marketing mix as a result of both the nature of the service and traditional philosophies and practices. The marketing mix framework proposed in the paper attempts to reflect this uniqueness and offers a more comprehensive coverage of key dimensions and a useful basis for analysis and management. OBJECTIVES The following objectives have been considered for pursuing the study in hand. Objectives 1. To study the various factors which effects conversion of footfall in retail stores? . To study and analyze the various services provided by retail stores in order to convert their footfalls. 3. To study the behavior of consumers in the store and their priorities at the time of buying. International Journal of Management and Strategy ISSN: 2231-0703 International Journal of Management and Strategy (IJMS) 2012, Vol. No. 3, Issue 4, January-June 2012 http://www. faculty journal. com/ ISSN: 2231-0703 4. To find out the measures to improve the convertibility of footfalls.. RESEARCH METHODOLOGY The following methodology have been used for the study in hand Research Design: Exploratory research Sample Size: A Sample size of 100 Sampling technique: The sampling technique has been probabilistic sampling more specifically the simple random sampling Sources of Data: Data collection is based on primary and secondary data Instruments used for collection of data: Questionnaire, interviews, journals Techniques used for analysis: Two way ANOVA and chi-square test for goodness of fit FINDINGS 1. Most of the respondents are visiting retail outlets almost twice in a week. 2. A large number of customers buying all the products available in the store. While some customers are visiting store for a particular section. 3. Most of the customers are saying that retail outlets are not offering wide range of product. 4. Most of the customers are claiming that they do not have their item of choice in the store all the times. 5. Most of the customers shopping in retail outlets due to availability of merchandise at lower prices with convenience. International Journal of Management and Strategy ISSN: 2231-0703 International Journal of Management and Strategy (IJMS) 2012, Vol. No. 3, Issue 4, January-June 2012 http://www. facultyjournal. om/ ISSN: 2231-0703 6. A large number of customers are favoring the layout and accessibility of items in the store. 7. Most of the customer believe that if the store promises to do something in a particular time, it do so. 8. A large number of customers have faith in the employee of the store. 9. Most of the customer said that store give them individual attention. 10. A large number of customers are advocatin g that the operating hour of store is convenient for them. 11. Most of the customers found complaining about air condition and less effective ambience the stores. Factors Effecting Conversion of Footfalls in a Retail Store Essay Example Factors Effecting Conversion of Footfalls in a Retail Store Essay International Journal of Management and Strategy (IJMS) 2012, Vol. No. 3, Issue 4, January-June 2012 http://www. facultyjournal. com/ ISSN: 2231-0703 â€Å"FACTORS AFFECTING CONVERSION OF FOOTFALLS IN RETAIL STORES† Abu Bashar, Assistant Professor, Brown Hills College of Engg Tech. , Faridabad, Haryana, INDIA ABSTRACT In this research paper efforts have been made to explore various factors which affect the behavior of consumers in a retail outlet. A random sample of respondents visiting retail outlets has been considered for the present study. The paper mainly focuses towards various factors which affects the decision of the consumer in the store while they visit there for shopping. So, this research is mainly concerned with the behavior of the consumer and the various factors which are of enormous importance in converting the footfall within the stores. The paper also intends to recommend some feasible and viable strategies to be followed by retail outlets to maximize the percentage of conversion. Keywords: Behaviour, Consumers, Conversion, Factors, Retail, Shopping, Strategies International Journal of Management and Strategy ISSN: 2231-0703 International Journal of Management and Strategy (IJMS) 2012, Vol. No. 3, Issue 4, January-June 2012 http://www. facultyjournal. com/ ISSN: 2231-0703 INTRODUCTION It becomes really very difficult for the small retailers and similar formats to compete with hyper marts and malls. The big retailers are putting cut throat competition to them. So, it becomes very important for retailers to gain a deeper insight into retail consumer behavior. The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how ? We will write a custom essay sample on Factors Effecting Conversion of Footfalls in a Retail Store specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Factors Effecting Conversion of Footfalls in a Retail Store specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Factors Effecting Conversion of Footfalls in a Retail Store specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The psychology of how consumers think, feel, reason, and select between different alternatives (e. g. , brands, products); ? The the psychology of how the consumer is influenced by his or her environment (e. g. , culture, family, signs, media); ? ? The behavior of consumers while shopping or making other marketing decisions; Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome; ? How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; and How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer. Understanding these issues helps us adapt our strategies by taking the consumer into consideration. For example, by understanding that a number of different messages compete for our potential customers’ attention, we learn that to be effective, advertisement s must usually be repeated extensively. We also learn that consumers will sometimes be persuaded more by logical arguments, but at other times will be persuaded more by emotional or symbolic appeals. By understanding the consumer, we will be able to make a more informed decision as to which strategy to employ. International Journal of Management and Strategy ISSN: 2231-0703 International Journal of Management and Strategy (IJMS) 2012, Vol. No. 3, Issue 4, January-June 2012 http://www. facultyjournal. com/ ISSN: 2231-0703 There are three fundamental patterns which a consumer can follow and they could be: (I) Brand first, retail outlet second (ii) Retail outlet first, brand second (iii) Brand and retail outlet simultaneously. Good customer service is the lifeblood of any business. You can offer promotions and slash prices to bring in as many new customers as you want, but unless you can get some of those customers to come back, your business won’t be profitable for long. Good customer service is all about bringing customers back. And about sending them away happy – happy enough to pass positive feedback about your business along to others, who may then try the product or service you offer for themselves and in their turn become repeat customers if you’re a good salesperson, you can sell anything to anyone once. Besides from the above stated facts the following factors are also very much important for attracting, converting and retaining customers in a particular retail outlet. These factors are being described below. 1. Availability of merchandise in the store 2. Product Quality 3. Product range(both product width and depth) 4. Promotional offers and frequency of schemes. 5. Services (pre, during and post purchase) 6. Pricing as a result of merchandise on offer 7. Ambience of the store International Journal of Management and Strategy ISSN: 2231-0703 International Journal of Management and Strategy (IJMS) 2012, Vol. No. 3, Issue 4, January-June 2012 http://www. facultyjournal. com/ ISSN: 2231-0703 8. The empathy factor of the outlet attendant In order to gain deeper insight a thorough investigation of the related literature have been investigated, some of them are given below 1. Lichtle, M. C et al. investigates that it is interesting to notice that the outlet’s characteristics have an impact on value, which, in its turn, has an impact on satisfaction. Our results show what variables are to be privileged if one wishes to give the outlet its utilitarian and/or hedonic value. In the first case, the stress has to be put on product availability. This means that when a retailer, considering her/his product range, wants to confer a utilitarian value to the shopping behaviour all she/he has to do is to make sure that her/his products are easily available and within easy reach. The hedonic value is determined by a combination of several variables: atmosphere, peripheral services, the store’s employees and crowding. Customer satisfaction will thus be indirectly improved. By handling these four variables, the retailer will manage to enhance the hedonic value the consumer attributes to shopping. According to the positioning chosen, a firm will give more emphasis either to the hedonic value or to the utilitarian value, and therefore will act on the most relevant characteristics of the outlet that our study underlined. 2. Malcolm Kirkup and Marylyn Carrigan said that as the public demand for ethical accountability grows, marketers must ensure that their activities match public expectations. Owing to its high visibility and direct contact with the public, marketing research in particular has a duty to conduct its business to the highest ethical standards. As new technology alters the way that research is conducted, there is a challenge to safeguard all the stakeholders involved in the research from unethical behaviour. Observational research is a prime example of a research technique which, while providing a valuable tool in the study of consumer behaviour, raises concerns over individual privacy particularly with the growing sophistication and power of the technology. 3. Jones, peter and David Hillier examined that Current government planning policies affecting retail investment; development and location certainly pose a major set of challenges for the leading retailers and for developers and property companies Sainsburys have argued that being more flexible in their formats allows them to take greater advantage of planning opportunities. International Journal of Management and Strategy ISSN: 2231-0703 International Journal of Management and Strategy (IJMS) 2012, Vol. No. 3, Issue 4, January-June 2012 http://www. facultyjournal. com/ ISSN: 2231-0703 4. Basso jeo and Randy Hines said that Males from the Midwest reported higher instances of positive shopping experiences at retail stores. They reported that courteous sales associates and attentive managers enhanced the shopping experience. Similarly, females from this part of the country reported higher instances of positive shopping experience. Again, the primary reason for their positive experiences was the courteous nature of the sales associates and the attentiveness of the floor-level management staff. Ten of the 25 respondents reported having negative shopping experiences at retail stores. However, while reasons varied from displeasure with the merchandise to delays in delivery of goods, none of the respondents attributed a negative experience to rude or inattentive sales associates and managers. Of the 18 females, 16 from the East reported having a negative experience at retail shopping centers. The reasons varied among respondents from poor quality merchandise to delays in shipping. However, 11 of the respondents indicated that their negative shopping experiences were the result of inattentive and rude sales associates. Two of the men reported having a negative shopping experience but they based this on the quality of the products they received. Of the eight positive shopping experiences reported by both male and female respondents, all indicated that their experiences directly resulted from an attentive sales associate or receptive management staff 5. Boedkar, Mika said that this should offer an opportunity for retailers to use segmentation and target their offerings, since it has been claimed that retail outlets tend to resemble one another and offer comparable products at comparable prices, thereby losing their individual profile. At the same time, consumer markets are becoming more sharply segmented than ever before. The new-type shoppers should be attracted by an image, one that is congruent with the consumer’s self-image. Since their demands of a retail outlet are rather high in every respect, the basics (e. g. service, price level, product quality and selection) should be considered as well as recreational, experience offering characteristics (e. g. interior design, aroma, care, product shows, and novelties). This kind of image could attract some of the traditional shoppers too, but they can be reached without the addition of recreational characteristics, implying reduced costs in retail outlet design. Without the basics, maybe only purely recreational shoppers could be attracted. Is this then the case in reality? As Rosen bloom points out, congruence between a retail outlet and consumer image is usually â€Å"more a matter of happenstance than a conscious effort to fit the store image to the target markets served by the retailer†. This means that congruence is achieved between retail outlet dimensions and traditional values held by the outlet’s founders or a typical image projected by the retailer’s trade peer group. International Journal of Management and Strategy ISSN: 2231-0703 International Journal of Management and Strategy (IJMS) 2012, Vol. No. 3, Issue 4, January-June 2012 http://www. facultyjournal. com/ ISSN: 2231-0703 6. Amine, Abdilmajid and Sandrine cadenate examines that product classes proposed in an retail outlet do not contribute equally to the variety of store image and effectiveness from the customers point of view. It also demonstrate the perception of consumer of the overall store assortment, consumers are highly sensitive in selecting range of varieties. 7. Ratcliffe, John and Sheila Flanagan said that BIDs have been tried and tested over time. They are here to stay, and will almost certainly multiply, diversify and innovate. In practice, they have not produced the negative social effects that some feared, nor have BIDs made any major public mistakes in recent years (Houstoun, 2003). Several trends reinforcing the relevance of the BID concept to the promotion of the tourism industry can, however, be distinguished (Houstoun, 2003): Hospitality trumps security. In many established BIDs fear of crime has diminished and what were formerly security personnel are increasingly being trained as ambassadors, guides or hosts to provide hospitality functions. In the same way, the focus of BID cleaning programmers has broadened so as to concentrate more on urban design, landscape and general district beautification. Greater experience and growing confidence has lead to a growth in the number of small, and some very small, BIDs. Here the accent is usually placed on promotion and marketing, as well as orchestrating a programme of festival style events delivered by voluntary effort. There is a growing realization that many of the characteristics that make a district a great place to visit – a variety of restaurants, cinemas, nightclubs, bars, cultural facilities, a walk able environment, attractive public places and a feeling of safety – also make it a great place to live. For business, in general, the visitor and residential markets tend to complement each other. 8. Kirkop, Malcolm said that for some retailers the quality of information systems has been improved – enabling a better understanding of variations in performance, better measurement of the remedial effects of initiatives, and improvements in the allocation of resources – and there is value for both head office planners and store managers. However, development and integration of the technology is proving problematic for other retailers – partly arising from the newness of the technology. International Journal of Management and Strategy ISSN: 2231-0703 International Journal of Management and Strategy (IJMS) 2012, Vol. No. 3, Issue 4, January-June 2012 http://www. facultyjournal. com/ ISSN: 2231-0703 9. Bennison, David et. al. examines that the challenge for urban managers is therefore to preserve and maintain the vitality of the Northern Quarter without destroying its soul. Almost by definition, the archetypal residents and businesses do not seek, let alone conform to, top-down planning and marketing, and are likely to be highly skeptical of it – somewhat ironical or paradoxical given the number of marketing and public relations companies located there. The challenge is that the city’s planners also want to maintain that distinctiveness as much as their inhabitant since the Northern Quarter forms an important element of the wider place product that is Manchester. As the City Council’s guide to visitors states: â€Å"Rising up out of one of city’s most historically rich areas is the Northern Quarter. Now transformed into a busy social and residential area, laden with independent bars, restaurants, cafe? s and shops – the Quarter has a uniqueness and credibility all of its own and attracts the kind of urban soul on the lookout for a bit of individuality and style (w. anchester. gov. uk/visitor centre/areas. htm). 10. Kirkup, Malcolm and Mohammad rafique said that in an increasingly competitive market environment future success for shopping centres will depend on effective management and marketing. Shoppers have a good choice of centres, all of which can meet their needs at a practical level. Centres need t o develop a compelling personality and distinctive position, based on identification of particular strengths within their marketing mix that will appeal to their chosen target market. Our research notes that shopping centres are unique types of service business, challenged and constrained in many areas of the marketing mix as a result of both the nature of the service and traditional philosophies and practices. The marketing mix framework proposed in the paper attempts to reflect this uniqueness and offers a more comprehensive coverage of key dimensions and a useful basis for analysis and management. OBJECTIVES The following objectives have been considered for pursuing the study in hand. Objectives 1. To study the various factors which effects conversion of footfall in retail stores? . To study and analyze the various services provided by retail stores in order to convert their footfalls. 3. To study the behavior of consumers in the store and their priorities at the time of buying. International Journal of Management and Strategy ISSN: 2231-0703 International Journal of Management and Strategy (IJMS) 2012, Vol. No. 3, Issue 4, January-June 2012 http://www. faculty journal. com/ ISSN: 2231-0703 4. To find out the measures to improve the convertibility of footfalls.. RESEARCH METHODOLOGY The following methodology have been used for the study in hand Research Design: Exploratory research Sample Size: A Sample size of 100 Sampling technique: The sampling technique has been probabilistic sampling more specifically the simple random sampling Sources of Data: Data collection is based on primary and secondary data Instruments used for collection of data: Questionnaire, interviews, journals Techniques used for analysis: Two way ANOVA and chi-square test for goodness of fit FINDINGS 1. Most of the respondents are visiting retail outlets almost twice in a week. 2. A large number of customers buying all the products available in the store. While some customers are visiting store for a particular section. 3. Most of the customers are saying that retail outlets are not offering wide range of product. 4. Most of the customers are claiming that they do not have their item of choice in the store all the times. 5. Most of the customers shopping in retail outlets due to availability of merchandise at lower prices with convenience. International Journal of Management and Strategy ISSN: 2231-0703 International Journal of Management and Strategy (IJMS) 2012, Vol. No. 3, Issue 4, January-June 2012 http://www. facultyjournal. om/ ISSN: 2231-0703 6. A large number of customers are favoring the layout and accessibility of items in the store. 7. Most of the customer believe that if the store promises to do something in a particular time, it do so. 8. A large number of customers have faith in the employee of the store. 9. Most of the customer said that store give them individual attention. 10. A large number of customers are advocatin g that the operating hour of store is convenient for them. 11. Most of the customers found complaining about air condition and less effective ambience the stores.

El Dorado essays

El Dorado essays History on the screen has made Hollywood billions of dollars in profits and created some immortal characters, but how often do people come across an animated feature that depicts historic events through the amazing hand drawn and computer generated images? Not very often, thats why DreamWorks took on this challenge. The Road to El Dorado is a thrilling story of an adventure of two con-artists in search for gold and adventure. The movies background originates in Spain in 1519, when conquistador, Cortez, set his galleon to sail to conquer the new world for the glory of Spanish Crown. This is where the two main characters are introduced to the spectator. Tulio and Miguel (Miguel and Tulio) are two swindlers who are wanted by the local authorities for scamming sailors of their positions. Animators do an amazing job recreating the city where the story has its start, and also of the citizens. Guards armor is well detailed, and so are peasants and sailors clothes. Creators of the movie paid great attention to the weapons used during that era, and animated a breathtaking sword fight. Since the story originates in Spain, animators couldnt pass out on the chance of drawing a bull roaming the streets. A very powerful presence of Cortez was build into the story, big man on the horse, ready to enslave the new world. Even on the ship, when the main characters face the man, he condemns them by saying my crew has been as carefully chosen as the disciples of the Christ! which shows how strong of a personality he was. Another challenge that the creators faced was the animation of the El Dorado itself. A city of gold, that so far in history has only been a myth, caused some doubt in the production. DreamWorks crew went down to Mexico, to the Yucatan Peninsula to research ancient native civilizations and to get some clue of what El Dorado could look like. They took numerous tours around the ruins of ...

What Makes You Happy Essay Example | Topics and Well Written Essays - 1000 words

What Makes You Happy - Essay Example And out of goodwill or by habit, we actually wish one another happiness. What are the criteria of happiness? By what standards are we said to be happy? What is the road to happiness? The criteria against which we benchmark our own or another’s happiness are normative and descriptive of our condition of being. These may be physical, social, economic, and even spiritual. By these same standards we gauge our level of attainment of happiness. Now, the road to happiness is presumably that which we reasonably have to pass – to the point that it becomes something off the beaten path. But what is this thing called happiness? Philosophers have counseled us for centuries, if not for millennia, about the nature of happiness, and how it is the singular goal of human life. Meaning to say, happiness is the life proper to man. Moreover, different ethical theories are significantly theories of happiness or rational attempts to know what truly completes the human person. Briefly, we can cite that happiness is both at the same time a state of wellbeing characterized by goals achieved and a positive attitude towards change. Describing happiness as wellbeing affirms the necessary orientation towards personal integration. It is when we see ourselves connected with others, especially with something larger than our own interests like God, country, family, etc., can we say we are happy. Personal integration therefore is all about discovering our place and role in the scheme of things within which we realize our life’s purpose. Thus, happiness is wholeness of life. But can we be assured of happiness in the light of the evolving times? Is happiness still possible at a time when most often people explicitly complain from distress and burnout? That â€Å"human anguish in modern minds is tethered to the events that would have caused fitness failure in ancestral times,† (Buss, 2000), is one observation that illustrates happiness as fundamentally an experience of wholeness in the light of environmental change. Accordingly, our concept of happiness must be adequately molded by an evolutionary perspective. Evolution is a creative process. It is the way of the universe and of everything involved in it, including us human beings. As human beings ourselves we are part of the evolving process that leads to the fulfillment of our destiny resulting in our happiness. Thus, if happiness is every human being’s goal, he must be willing to understand the evolution it has undergone. By adopting an evolutionary mindset we can appreciate and benefit from the evolution of happiness. The Darwinian model of evolution has been expanded to include not only biological species but also social, cultural, and organizational realities. Everything is undergoing important transformations to achieve its designed wholeness. Evolution teaches us a painful but an important lesson: the inevitability of change. As Charles Darwin (1958, 444) eloquently expresses it: â €Å"Whoever is led to believe that species are mutable will do good service by consciously expressing his conviction.† In other words, the sooner we accept to live by this reality of evolution, the better for us. As humans we adapt to survive, that is, to be happy. Indeed, happiness is a function of our capacity for meaningful adaptation. Our failure in this life-altering human condition causes unhappiness. However, it is the same process of evolution that equips us with built-in psychological apparatus to help us deal with unhappiness and eventually to achieve happiness. With happiness as the end of human existence, anything else like pleasure, power, and wealth becomes nothing but a condition of attaining it. In other words, in view of happiness which man seeks he inevitably engages in the satisfaction he derives from such things. What is

MUSIC REPORT Essay Example | Topics and Well Written Essays - 500 words

MUSIC REPORT - Essay Example The music starts soft, with strings ushering in soft music and later on would crescendo into a complete expression of his love for Cosima. The events in Wagner’s life prompted the composition of the Idyll, a piece that remains to be one of his greatest masterpieces to this day! Upon listening to the music, the notes take a relaxing mood, moving into a sweet caress of the notes. In the later part of the Idyll, the notes become more melancholic, more serious, bringing the mood back to reality, reflecting Wagner’s struggle throughout his career. However, this struggle was lifted and made lighter by Cosima, whom Wagner referred to as his eternal support. Sigfried Idyll reflects Wagner’s romantic nature, as recounted, he held Cosima’s hands, â€Å"and she was beside him as he wrote down the last notes for the full orchestral score of Sigfried†. This brilliant composition is a very good expression of love and life – a balance of feeling blessed, an d struggles one continuously face. Another brilliant composer, whose work remains popular up to this day, is Ludwig Van Beethoven, a German composer and pianist. Beethoven’s Piano Concerto No. 1 in C Major, Op. 15 was written between 1796 and 1797, and was played for the first time in Prague, in 1798, by Beethoven himself. Piano Concerto No. 1 in C Major generally has an upbeat melody, with a faint melancholic transition in the middle, and then rising once again into its upbeat spirit. This piece combines dramatic classical style of lively contrasts and symmetrical forms. With the forceful nature of Beethoven’s music, he gave voice to the new current of subjectivism and individualism which emerged at the coming around of the French revolution, as well as the rise of the middle class. In listening to this piece, Beethoven conveys the message of freedom and equality as the notes â€Å"demand† and â€Å"protest† with its forceful, rhythmic patterns. Piano concerto No. 1 in C Major certainly

Venezuela under Hugo Chavez Essay Example | Topics and Well Written Essays - 1000 words - 1

Venezuela under Hugo Chavez - Essay Example He directed the movement in an unproductive coup overthrow against the Democratic Action government of Carlos Andrà ©s Pà ©rez, who was the president in 1992. This led to the imprisonment of Hugo Rafael Chà ¡vez Frà ­as (Feinberg, 1). Later on, after he was released, he formed a socialist political party two years later, it was called the Fifth Republic Movement, and he was voted president of Venezuela in 1998. In 2000, he was re-elected and during this second term he presented the system of communal groups, Bolivarian Missions, and employee-managed companies, along with a land reform program, which was municipalizing main industries. In 2006, he was re-elected again with more than 60% of the votes. After emerging victorious in his fourth tenure as president in October 2012, defeating Henrique Capriles, Hugo Rafael Chà ¡vez Frà ­as was sworn on 10th January 2013. However, the Venezuela National Assembly decided to postpone the inaugural ceremony to give him time to enable him r ecuperate from medical treatment in Cuba, which resulted from a cancer return that was initially identified in June 2011. On 5th March 2013, Hugo Rafael Chà ¡vez Frà ­as passed away in Caracas at 58 years. During the duration Venezuela was under Hugo Chà ¡vez, it was not a democratic country, though Chà ¡vez was not a dictator, he crushed the democracy of the Venezuelan nation. In a period when South America was swiftly moving towards the far-left demagoguery from its ancient binaries of far-right, Chà ¡vez was still holding Venezuela back in the past, both politically and economically. Under the decade of Chà ¡vez, while other nations like Peru and Brazil became representations of equality and success, Venezuela appeared to go back to the bad ancient days. It is true that the polls were usually well-conducted and fair under his regime. He even freely accepted defeat in one.

Customer Behaviour Analysis in Sportswear Industry

Customer Behaviour Analysis in Sportswear Industry In the world we live today, businesses and top companies have to understand what their companies have to offer to their customer and they have to understand the needs of the consumers in their markets. Consumer behavior is the study of individuals, groups, or organizations. The way customer buys their product and the ways they select their particular products in Singapore. (Customer behavior, 2010) Sportswear market is one of the leading markets in the world and the biggest players in the sports wear are Nike and Adidas these are the biggest market leaders in the world for the creativity and the sports equipments they have to offer to the people. Singapore is a very diverse country with different ethnic backgrounds from places live in Singapore as this is sports loving country as the Youth Olympics were held in Singapore in August 2010, as is the one of the biggest target market for the sports equipments as the people of Singapore are sports loving people. Singapore is one of the famous tourist destinations in the world famous for shopping, tourist destination, Santosa beach, and two newly opened Casinos The Customer behavior of visitors on sportswear in Singapore is mostly influenced by social, cultural, personal and Psychological factors. (Kotler, Armstrong, Yau Hon Ming, 2009) Consumer behavior is affected by many diverse factors for example, what influences you before you buy a product or service? Your friends, your raising, your culture, the media, a role model or influences from certain groups. (Learn Marketing, 2010) On a more personal level, I have always had a deep interest in trying to understand how other people think and what makes them behave in the way that they do. I feel that in doing this we come more rapidly to understand our own individual ways and patterns of thought and ways of behavior. Singapore market is growing rapidly as they have recovered from the economic crisis and the people of Singapore are purchasing the products as they are being influenced as their spending power is more than before as the economy of the country is recovered and Singapore is attracting lots of visitors to Singapore for shopping, Casinos, Travel and leisure. This gives the opportunity to the sports accessories companies a better target market to occupy and generate ways of attracting their target customer. 1.1 Objectives of the Research The main objectives of this research is to understand the factors that are affecting the customer behavior and the way they act while purchasing the product and these factors helps the sportswear companies to know and to understand and predict buying behavior of consumers in the market place and what are the trends, behavior of the customer and the way they buy products in the market, from a sporting wear like Manchester United Jersey to a Football shoes or jogging shoes, it is concerned not only with what consumers buy, but also with why they buy it, when and where and how they buy it. (Himansu. S. M, 2008) Sportswear market is growing in Singapore as the tourism industry is growing rapidly as it is attracting lots of visitors to Singapore. However, a sporting culture in Singapore and the passion for sports excellence and a vast business plan have the potential to produce results well beyond our dreams. The timing is excellent as it has never been before and for the customers and companies active in Singapores sports scene. (Kotler and keller, 2009). The sports market in Asia Pacific is booming. The total value of the market should reach $17 billion in 2009, according to a global study by an independent management consulting firm. (Sports Industry, 2009) The factors that influence the customer behavior are Role, Status and Age Lifestyle Personality and attitude We have to understand how these factors play an important role in influencing the customer buying behavior towards buying sports equipments in Singapore. There is big change in the number of visitors coming to Singapore from couple of years and the Singapore market is booming as the figures show there is vast change in the number of visitors coming to Singapore from the year 2007 to 2010. Figure 1,2,3 Visitor arrive in Singapore 2007 to 2010C:UsersDickeyDesktopSnag itVisitordec 07,dec08.pngC:UsersDickeyDesktopSnag itVisitor10-23-2010 2-22-36 PM.png C:UsersDickeyDesktopSnag itjuly 2010 visitors.png Source: STB, 2010 Research focus The focus of this research is to understand how Role, Status, Age, Lifestyle and Personality and Attitude of an individual and how it plays an important role on buyer mood, conditions that affect the customer behavior when they are purchasing a sportswear product. The reason for coming out with a model is that this gives us an understanding how the visitors in Singapore behave when they are buying sportswear and this will help us to understand the customers better and how they react and what are the factors that influence the consumer behavior of visitors on sportswear in Singapore. According to the research we have derived on this that most of the visitors coming to Singapore are for shopping purpose and travelling purpose. As shown below for several years. Fig 4, (Major Expenditure Items for 2008) Fig 5 Major Expenditure Items for 2004-08) For the year 2008 Source: STB, 2010 Fig 1C:UsersDickeyDesktopSnag it2008expenses.png For the year 2004-08 Source: STB, 2010 Fig 2 C:UsersDickeyDesktopSnag it20082004.2008.png Fig: 6 Major Expenditure Items for 2007 Source: (STB, 2010) C:UsersDickeyDesktopSnag it2007 travelling ppl.png Figure 7 Shopping items purchased. Source: (STB 2010) C:UsersDickeyDesktopSnag it2006.2007 shopping lists.pngC:UsersDickeyDesktopSnag itshopping.png Research questions In this report we have to invest the characteristics that affect the consumer behavior when they are buying a sports accessories product and how these characteristics play the important role in consumer behavior. How the role, status and age of an individual affect on consumer behavior. How does lifestyle of an individual affect on consumer behavior. How does personality and attitude of an individual affect on consumer behavior. Value of the research This research will give us the understanding how the consumer behave when they are buying a sportswear product and this will help the practitioner to understand how the consumer reacts and what are the factors that influences him to buy a product. The study of consumer behavior is the study where are going to learn how individuals make decisions to spend their available resources. Chapter 2 Literature review The purpose of literature review is to make sure that we analyze all the characteristics that play an important role in affecting the consumer behavior. The purpose of the literature review is to select promising measure, methods (Mamchak and Mamchak, 1994). Identify and highlight the important variables and document the significant results of earlier research that will serve as the basis on which the theoretical framework of the investigation can be built and the hypothesis developed (Sekaran, 2003). Based on the research objectives, the researcher will provide relevant concepts in the review of current literature in this chapter. Consumer behavior is the way a person reacts to purchase products and there are several factors that affect the consumer behavior they are 2.1 Role, status and age All of us hold positions within groups, organizations and institutions. Associated with each position there is an important role to play, there are set of activities a person in particular position is supposed to perform based on expectations of both individual and surrounding people, because a person can occupy different roles for example role of a son, husband, father, mother, church priest, employee, and student. There are multiple set of expectations which are placed on an individual person so this affects the consumer behavior. (Pride and Ferrell, 2007) An individual role influences the buying behavior, the demand of a persons many roles may be diverse and inconsistent. Considering the various types of sports accessories that may an individual buy and wear will be depending on whether you are sporting which type of sports or what type of sports accessories an individual may like, and others involved in these types of setting and environment has expectations what is acceptable accessories for the purpose. The expectations of those consumers may affect the purchase of those sports accessories and products. (Pride and Ferrell, 2007) Consumers usually choose sportswear products appropriate to their roles and status. Considering the various roles a working mother plays. In her company she plays an important role of a brand manager of Nike or Adidas she would be wearing mostly sportswear but on the other hand a working mother working in a bank she would be wearing uniform. So we have to understand the role and status of an individual and these factors play a vast role in consumer behavior. As she may be fan of a sporting event as she would be wearing her favorite sports accessories as she plays a role of avid fan. As a brand manager of Sports Company she will buy the kind of clothes that reflects her role and status in her company. People buy different goods and services over their lifetime. They wear different kinds of clothes and eat different food in the early years, most. Peoples taste in clothes is age related the youngster nowadays like to wear sportswear clothes as they prefer to have sporting looks. Age plays an important role on consumer behavior as consumer needs and wants change with age. Sportswear companies offer different types of clothes for all ages and they are also youth oriented. Such as Michael Jordan shoes and jersey will attract young kids in the market who would like to relate themselves as Michael Jordan fans. The taste for sportswear items is different between the youngsters and the mature people. Mature people tend to buy less sporty looking wear and more comfortable clothes. 2.2 Lifestyle Lifestyle is a popular concept for understanding consumer behavior because its more contemporary than personality and values and lifestyle is a persons pattern of living as expressed in her or his psychographics. It involves measuring consumers major activities which an individual do such as hobbies, sports, shopping, social events, interests, fashion, family and opinions about themselves. Lifestyle captures something more than a consumers social class or personality. It helps a persons whole pattern of acting and interacting in the world. (Kotler, Armstrong, Ang, Leong, Tan, 2009) Lifestyles have a strong impact on many aspects of consumer behavior process, from problem recognition to purchase stage. Lifestyle influences consumers product needs, brand preferences, type of media used and how, when and where they shop. Lifestyle of an individual person plays a vast role in consumer behavior. (Pride and Ferrell, 2007) As we have understand that lifestyle refers to the pattern of consumption reflecting to a person choice on how he or she will spend money, but in some cases it refers to the attitude and values attached to these pattern. Every consumer has a different lifestyle and they all behave according to their lifestyle and this affects on the consumer behavior. Ones choice on sporting accessories would identify a person lifestyle and what are his preferences and the sports accessories an individual wears makes a statement about who the one is and the type of people he wishes to be identified as and the other people who are keeping some distance. (Solomon, Bamossy, Askegaard Hogg, 2006) 2.3 Personality and Attitude Personality is a set of internal traits and different behavioral tendencies that result in consistent pattern of behavior in certain situations. An individual personality comes from hereditary characteristics and personal experience that makes a person unique. Personality is described to be having one or more characteristics such as ambition, authoritarianism, competitiveness and dogmatism. Personality of an individual person plays a major role in consumer behavior as he or she has its own ambition or characteristics. (Pride and Ferrell, 2007) Everyone is different just look at fingerprint, so every individual personality is different, personality has many meaning, according to consumer behavior it is defined as a rapid response to environmental stimuli, it is an individual unique psychological makeup, which consistently influences how a person responds to his environment. For example why do some people like to go movies and other people love buying sports accessories or attend sports event it all depends upon an individual personality. (Blackwell, Souza, Teghian, Miniard Engel, 2006) Every person has personality as every personality reflects individual differences, enduring and a personality can change. Under certain circumstances a personality changes such as childs birth, Nike withdraw the sponsorship that may change your personality to buy Adidas sports accessories, career promotion all such kind of things can change a human personality and this significantly affects the consumer behavior. (Schiffman, Lazarkamk, Hasan, 2007) Personality is considered the main force behind consumer decision making. Personality refers to a persons behavior or reply to recurring situations. Personality plays an important role when it comes to consumer behavior of any sorts, especially if it involves consumer buying process. An individuals personality has become very significant now days when it comes to making decisions while buying. It holds different meaning accordingly to the consumers tastes, preferences and personality. (Knight, 2009) An attitude is an individual enduring evaluation, feeling about and behavioral tendencies towards a product or idea. For example he have attitude for politics, music, sports and sports accessories we wear, football team we support. Although attitudes can change, they tend to remain stable and not vary from moment to moment. As attitudes put people into frame work of mind of liking or disliking things, as attitude is difficult to change. Person attitudes fit into the pattern and to change one attitude may require difficult adjustments in many others. However all of a persons attitudes do not have equal impact at one time, some are stronger than other and this plays an important when they are buying a sports accessories product. Individuals acquire attitudes through experience and interaction with other people. (Pride and Ferrell, 2007) Attitude of an individual people or group of people always affect the consumer behavior and for example one group of individual with same attitude are diehard fan of a football team and they are highly committed to their team and they have love for the game and if the sponsoring company are providing the sportswear of that team, the people with all the same attitude will buy the same product as the players are wearing. This will affect the consumer behavior and the sports companies should provide better sports accessories for the diehard fans as they all have the same attitude towards a same idea. (Solomon, Dann, Susan Bennett, 2009) So far the consumer attitude has big influence on consumer behavior such as whether you like a product or dislike a product such as do u like Coca Cola or not, do u like Nike and Adidas sports accessories or not. Theoretical framework Based on the theoretical framework the theoretical framework is there to test the validity of an existing theory. It is easier t understand the theoretical framework if it is viewed as the answers to the collected interrelated concepts. Role, Status Age Consumer Behavior Lifestyle Personality Attitude Independent Variable Dependent Variable Hypothesis Development Hypothesis development is necessary as it shows a relationship between two or more variables expressed in the form of testable statement. (Sekaran, 2003: pg 103). Based on the research topic the final indepdent variable and dependant variable are as follows. First Independent variable is Role, Status and Age which is IV1 Second Independent variable is Lifestyle which is IV2 Third Independent variable is Personality and Attitude which is IV3 Consumer Behavior is Dependent Variable which is addressed as DV Hypothesis development is there by confirming or rejecting hypothesis, it is expected that solutions can be found to correct the problem encountered. (Theoretical-Framework-and-Hypothesis-Development, 2010) Null Hypothesis Addressed by: = 0 Finding: There is no relationship between the IVs and DV The null hypotheses represent that the independent variable (IVs) and do not have any effect on the outcome of Dependent Variable DV. Table of Null Hypotheses H1 = Hypothesis 1. Role and Status H2 = Hypothesis 2. Lifestyle H3 = Hypothesis 3. Personality and Attitude = 0 => = Ho H1= Ho There is no significant effect of Role and Status on Consumer Behavior H2= Ho There is no significant effect of Lifestyle on Consumer Behavior H3= Ho There is no significant effect of Personality and Attitude on Consumer Behavior Alternative Hypothesis Addressed by: à ¢Ã¢â‚¬ °Ã‚   0 meaning that à ¢Ã¢â‚¬ °Ã‚   Ho In hypothesis testing, the null hypothesis and an alternative hypothesis are put forward. If the data are sufficiently strong to reject the null hypothesis, then the null hypothesis is rejected in favor of an alternative hypothesis. Alternative hypothesis is a constructed hypothesis which the results are examined against the prediction of null hypothesis. In general the null statement is expressed as no relationship between two variables or no difference between two groups.  The alternate hypothesis  which is the opposite of the null is a statement expressing a relationship between two variables or indicating differences between groups. (Sekaran Bougie, 2003) Procedure: There is either negative or positive relationship between the IVs and DV. The alternative hypotheses represent that the outcomes are different from zero; in particular, it could be positive or negative. As a result, IVs positively relate to the DV if alternative hypotheses greater than zero and negatively relate to the DV if alternative hypotheses lesser than zero. To find out how significant IVs positively or negatively relate to DV, Alternative Hypotheses are measured. à ¢Ã¢â‚¬ °Ã‚   0 => à ¢Ã¢â‚¬ °Ã‚   Ho H1à ¢Ã¢â‚¬ °Ã‚   Ho There is either positive or negative effect of Role and status on Consumer Behavior H2à ¢Ã¢â‚¬ °Ã‚   Ho There is either positive or negative effect of Lifestyle on Consumer Behavior H3à ¢Ã¢â‚¬ °Ã‚   Ho There is either positive or negative effect of Personality and Attitude on Consumer Behavior Research Design The main aim of this research is to conduct a descriptive study and a correlation study. Descriptive research is used to obtain information concerning the current status of the phenomena to describe what exists with respect to variables or conditions in a situation. The methods involved range from the survey which describes the status, the correlation study which investigates the relationship between variables, to developmental studies which seek to determine changes over time. (Key, 1997) In this research the researcher wants to relate the independent variables and the dependent variables. Descriptive study and a correlation study would help in identifying the information, design a procedure to gather the information and analyze the information with the help of the IVs and DV. 3.1 Research Methodologies In order to collect the data for my research it is necessary to get an understanding of the data collection methods. There are many research methods but according to the topic nature we are doing a qualitative study. Qualitative research is unstructured exploratory in nature based on small samples and may utilize popular qualitative techniques such as group interviews, word association asking respondents to indicate their first responses to stimulus words and interviews (Malhotra, 2007) 3.2 Data Collection Methods According to the research design we are going to the following methods Secondary Data: Secondary data are the existing sources which were produced by earlier researchers for some specific purposes. According to the research topic we are using secondary data collections ways as it is from existing sources. (Blaxter et al, 2001) Primary Data: Primary data are original information collected by researchers to fulfill numerous purposes of research. The investigators could collect primary data by using various methods such as direct interviews, interviews through telephone, questionnaires, observations and others. (Macneill and Chapman, 2005) In this research, secondary data will be collected through magazines, journals, newspaper reports, company manuals, and brochures. 3.3 Data Collection Methods In this research, the researcher uses a questionnaire to gather data due to questionnaire is an effective data collection mechanism when the researcher knows exactly what is required and how to measure the variables of interest (Sekaran, 2003). Data would be collected through magazines, journals, newspaper reports, and brochures. To capture data, questionnaires are designed accordingly to specific information needed. In order to be precise, the question will be set as simple as possible. The number of question is small and the words are simplified. Before the questionnaire is practiced, they should be pre-tested to see how it works and improved if there is any mistake. 3.4 Data analysis The researcher needs an effective data analysis tool to examine the chosen hypothesis at the beginning step. SPSS which stands for Statistics Package of Social Science is considered the best method in statistical analysis. This software allows researchers to enhance their perception of the data and interpretation of the output. (Weinberg and Abramowitz, 2002) The main jobs of researcher are to decide the needed variables before entering the input to the software, to select correct statistical tests to analyze data and to interpret the final output results. (Bryman and Bell, 2007) 3.5 Pilot-Testing The purpose of doing pilot testing is to detect weaknesses in design and content in the instrument before it is reach final steps. (Fink, 2003), 12 peoples are required to be tested. The pilot tested should monitor the ease with which respondents complete the questionnaire, and also the ease with respondents to complete the questionnaire (Fink, 2003). 4 Ethical issues While conducting survey and interview for the research, the researcher should consider the code of ethical issue. The major responsibility of the researcher is to inform clearly and accurately the surveys purpose and content to respondents so that they can make decision whether they wish to participate. The researcher should also show the respect to the participants by keeping their answers confidential based on the guidelines of the university. Furthermore researcher need to guarantee the data must be used only for this particular report. Schedule No Content Month Oct Nov 2010 Dec Jan 2010 Feb Mar 2010 Week 1,2 3,4 1,2 1,2 1,2 3,4 1,2 3,4 1,2 3,4 1,2 1 Problem Identification 2 Literature Review 3 Research Design 4 Choice of Methodology 5 Data Sources 6 Data Collection 7 Data Analysis 8 Writing up Draft 9 Editing 10 Final Document 11 Binding of Document Table 1 below presents a detailed dissertation schedule to ensure that the research work

Essay --

The Importance of the Mayflower Compact The Mayflower Compact was written as a temporary form of government due to the unfair treatment that was endured by some of the Mayflower occupants. They also felt that the order should come from someone of much higher authority i.e. the king. The colonists were also unruly due to the lack of government; therefore some of the colonist thought they could do what they preferred. But by signing of the Mayflower Compact, did put the end to all the unrest while aboard the Mayflower. After John Smith landed at Plymouth, they felt they had landed at a place that was not controlled by London (the king). The mayflower carried a hundred and two passengers. They had travelled about 3,000 miles only to land north of their destination. They had hoped to begin a colony out of the mouth of the Hudson River the site of today’s New York City. This would have placed the colony within the geographic boundaries the king outlined in the Virginia Company of Plymouth’s charter. Some group of businessmen invested money to start the colony. In return they hoped to profit from the products of the New World. The company’s charter outlined how the settlement would be governed. But the Mayflower’s passengers had drifted outside the charter’s boundaries. Now they were off the ship of Cape Cod on November 9 1620, with no laws to govern them. The passengers list showed that the colonists needed to create a government. Out of the hundred and two passengers’ fourth-one were pilgrims seeking a place they could practice their religion. They had separated from the Church of England over religious differences. The pilgrims had lived for a time in Holland, now they hoped to make a new start. Basically these pilgrims need... ...Bradford's nephew" in New England's Memorial (1669). The three versions had a difference in the wording, spelling, capitalizing and punctuation. The compact created the idea of a social contact. A social contract is an actual or hypothetical compact between the ruled and their rules that defines the rights and duties of each. Although specific duties were not assigned to each colonist, a concept of higher order was established by the election of the first governor of the New Plymouth. It was not until the American Revolution that the Mayflower Compact received much attention. At this time the new nation began looking back to the roots of this self-government. Today the compact is often viewed as the first example of the American democracy as a social contract. But it is also understood that idea come from the practical need for unity to service in the wildness.

Comparisons of war poems Essay

In exploring the portrayal of war in the poetry of Wilfred Owen and Shakespeare one can see the contrasting attitudes and realities of war. In before Agincourt set in 1415 composed by Shakespeare, he portrays the glory and honour in war, whilst Anthem for doomed youth composed by Wilford Own set in 1914 is expressing the meaningless and realistic thoughts of view. In the first stanza which Shakespeare has composed in the poem before Agincourt. He uses manipulating concepts that convey the message that war is a great adventure and that you should die for your country. Whilst Anthem for Doomed youth is doing the exact opposite and tries to convince the reader that war is a horrific ordeal. As the two poems where written in an interval of five hundred years it shows us very clearly the different point of few people had in their perspective time about war. Before Agincourt is a very patriotic and heroic poem. In the first stanza Shakespeare uses a courageous tone. He uses emotional adjectives and verbs to make the reader feel the same as he does. He also uses a lot of positive nouns to create this affect e.g. â€Å"greater share of honour’ â€Å"Gods will†. There is not much alliteration or any form of onomatopoeia in the first stanza. The second stanza uses a lot of emphasised words and longer pauses before the next line he also uses repetition of words starting with M. In the last stanza of the poem he does not use any assonance, onomatopoeia and alliteration technics to emphasize his poem. He only uses strong punctuation and pauses to create a very positive approach on war. This poem could be used as a propaganda device. Anthem for Doomed Youth composed by Wilford Owen. In the title of this poem Wilford is expressing that war is negative. â€Å"Doom† is a simile to convey inevitability of death, Doom also uses assonance with the double O’s. It has an affect of being scary and threatening. The first stanza uses repetition to add rhythm and onomatopoeias to create a more realistic approach on war. The second stanza uses a lot of repetition and emphasised words. e.g. â€Å"No mockeries†, â€Å"no prayers nor bells†. No mockeries is implying no more joy and that they can’t be mocked any more because they have perished. The â€Å"No† is also emphasised to give the poem more rhythm. No prayers nor bells. Is repetition, it also has a sad motive. The tone goes up to give the poem more negativity and sadness by elongating some words. The third stanza uses a rhetorical question to start off with. The mood is a lot softer. This is created by the poet using a softer tone to shorten the â€Å"S’s, P’s and R’s†. He uses repetition to try and enhances the reader’s sadness and visual imagery. There are also a lot of similes and metaphors used. E.g. pallor, paleness, brows, forehead. In the last stanza there is a vast amount of imagery of death. There is an ethical custom to conclude his poem. â€Å"Drawing down of blind† this is what people at home did when a close relative died. Comparing these two poems reveals that Shakespeare’s before Agincourt uses a lot less alliteration and repetition making the poem more joyful and honourable for war. In conclusion Shakespeare is totally glorifying war while Wilford more realistically looking at war as a horrifying killer concept. Style wise I prefer Shakespeare poem having a nice ring to its rhythm but the content of his poem is out dated and modern man would find it hard to agree with his idealistic point of views. Personally I can understand Wilford’s Owens point of view better then Shakespears. War is a horrifying non justifiable matter and should not be promoted.

Interpersonal communication concepts in everyday relationships

Interpersonal communication concepts in everyday relationships Introduction Human beings have often been called social animals. This being the case, communication is an important aspect of the modern life. Communication takes different forms from vertical communication, horizontal, intercommunication among others.Advertising We will write a custom essay sample on Interpersonal communication concepts in everyday relationships specifically for you for only $16.05 $11/page Learn More Interpersonal communication is a more popular form of communication than other modes of communication whereby the communication is between two or more individuals. Successful intercommunication is a situation in which the intended recipient of the message gets the message and correctly understands what the sender intended. For successful intercommunication, interpersonal communication skills are of the essence. This paper looks at some of the basic interpersonal communication skills, concepts and theories by using The King’s Speech Movi e. Conflict management More often than not, people fail to agree on ideas and conflict often arises. Conflict management is an important interpersonal skill. It can be defined as the process through which and individual holds back detrimental aspects of a conflict. Conflict management can be broadly categorized into 5; collaborative approach, compromising approach, accommodating approach, competitive approach and the avoiding approach (Adler, Rolls, Proctor, 2012). Each one of these approaches employs different techniques to suppress, resolve or avoid conflicts. In as much as violence is a form of conflict by itself, there are those who consider it as a conflict management skill. In addition, negotiations are part of conflict management. Through the plot of the movie, a couple of conflicts arose between the characters. More importantly, fellow cast members came up to contain and resolve the conflict. To start with, after the death of King George V, King Edward VIII assumed throne a nd encountered a number of challenges (Hooper, 2010). Most significant of all was his passion of marrying Mrs. Simpson.Advertising Looking for essay on communication strategies? Let's see if we can help you! Get your first paper with 15% OFF Learn More When Albert conflated Albert his brother on the matter, David accused him of wanting to seize his position. The disagreement between the two brothers could be seen as a form of conflict. The fact that both Albert and Logue did not believe David fit for office was the primary source of the conflict. It is only then that David resigned from office. Based on the situation, his departure could be viewed as a form of conflict management since it resolved the conflict between the two brothers On top of that, before David could resign, Logue commented and said that Albert would have made a better king than his brother David. Out of anger, King Edward VIII mocks and then dismisses Logue. This was the beginning of anoth er conflict between King Edward VIII and Logue. It is only until later when David resigns from office and Albert gains the title of King George VI that he takes it upon his personal initiative to visit and apologize to Logue on behalf of his brother. At this point, Logue has his job back, and although the David has not handled his conflict with Logue, Albert has depicted conflict management skills. Nearly at the end of the movie, King George VI gives an eloquent speech before the commencement of the war between Nazi Germany and England (Hooper, 2010). The speech addressed the nation on the insights of the war as well as inspire them. The war could be viewed as a conflict between Nazi Germany and Britain. On the other hand, it could be seen a form of conflict management whereby the two countries seek to end an already existing conflict. This battle played a crucial role in managing the earlier conflict. Though not the best strategy for conflict resolution, the battle became a means t o an end. To sum it all up, Albert portrays himself as having commendable conflict management skills as compared to his older brother. Listening concept Listening is an essential skill in any form of communication. This is the process through which an individual takes in information. It is worth noting that listening and hearing are two different concepts. Successful interpersonal communication requires listening and not hearing. Listening involves hearing and interpreting the message in the intended manner.Advertising We will write a custom essay sample on Interpersonal communication concepts in everyday relationships specifically for you for only $16.05 $11/page Learn More This could either affect communication positively or negatively. Good listening skills enable smooth flow of information from the sender to the receiver without any form of distortion (Adler, Rolls, Proctor, 2012). On the other hand, poor listening skills affect communication negativel y. Listening can be affected by many external factors such as noise from the surrounding as well as language differences. In short, no verbal communication would exist without listening. The movie â€Å"The King’s Speech Movie† has made skilful use of the listening concept. Right from the beginning of the movie, there is verbal communication between individual members of the cast. At the beginning, we are able to acquaint ourselves with Prince Albert who stammers through the closing speech of The British Empire Exhibition. This greatly affects the quality of his speech. After the death of their father, Albert becomes King George VI of England at an exceedingly crucial time when the country was at the verge of a war. His wife, Elizabeth, worries about the country mostly because her husband might not be in the best condition to address the country at such a crucial moment. She goes ahead to get help from Lionel Logue a speech therapist. Finally, after a long struggle, th e king conquers the stammer and delivers a radio talk speech which is smart enough to unite and inspire the people through the battle. After his speech, thousands of his citizens applaud him for the way he delivered on his speech. This is a clear indication that the people were particularly keen on listening to the King. The citizens portray an image of being particularly attentive listeners. Additionally, throughout the movie, the radio is the conventional means of communication though which the king communicates with the people. Occasionally, the king addressed the nation over the radio. Through the radio, the people were able to exercise their ability to listen. Finally, Albert was able to overcome his stammer out of listening to his therapist. If he had not been listening to the therapist, he would not have been able to overcome the stammer.Advertising Looking for essay on communication strategies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Earlier long at the beginning of the movie, after the Christmas radio talk, King George V addresses David his son on the importance of broadcasting to the modern monarchy. King George V believed that listening was a vital skill in governance that he ordered that David- the rightful heir- is to be trained on his speech skills so as to save the family name. Self concept Though not a part of interpersonal communication expressly, self conception play an immensely crucial role in interpersonal communication. Self concept is the general idea that individuals have about their selves. It affects the nature of interpersonal communication in that we communicate with people in regards to how we view them and the relationship we share with the same people (Adler, Rolls, Proctor, 2012). More often than not, self concept is usually a bit different that how other people perceive us. Self concept is particularly valuable in that it also helps us identify whom we truly are. From this, we are able to communicate with other people and it is from this connection that people define us. In the movie ‘The Kings speech†, we get a peep into to the Royal family at which time King George V is the king. Later on, we come to understand that both Prince Albert and David suffer from a speech impediment. King George V orders that David be trained on his speaking skills so as to keep the family name. Prince David makes excruciating attempt to recover from the stutter and somehow manages though not fully. In the long run after a disagreement between the two brothers, Albert gains the title of King George VI(Hooper, 2010). With the help of his wife, Albert self conceptualized that the stammer is within him, and he needed to do something especially at a time when his country needed him. It is at this point that he approached Logue to help him with his speech. By Albert coming into terms with his problem of speech impediment, it became an easy task for Logue to help him to recover. Logue also lacked formal training or qualifications – a fact that he struggled to keep under cloak and dagger. In my opinion, Logue realized his potential and despite all odds self-conceptualized himself as being capable of helping the king (Hooper, 2010). Out of this, he was able to make a favorable impression to the king and was able to help King George VI overcome his stammer. He performed his duties so well as a speech therapist such that no one was able to realize that he had no formal qualifications. Moreover, Albert was able to self-conceptualize himself as a king long before he became one. Logue saw his potential and confronted King Edward VIII on grounds that Albert would have made a better king than himself. It was then that he resigned and paved way for Albert as a King. Later on, Albert confronts Logue as a King rather than as a friend. Conclusion Communication is an essential aspect of the human life. There are many concepts of communication that affect the natur e of communication both positively and negatively. Among others, Self concept, listening concept, conflict management are some of the most significant concepts that shape the form of communication. With the perfection of these skills, refinement of communication is absolutely possible. References Adler, R., Rolls, J. Proctor, R. (2012) Looking out/Looking in fort worth Harcourt College Publishers Hooper, T. (Director). (2010). The Kings speech [Motion picture] United Kingdom: Anchor Bay Entertainment.

How to Write a Compare and Contrast Essay

How to Write a Compare and Contrast Essay How to write a compare and contrast essay? What is a comparison essay? Get the answers in the article below. A  compare and contrast essay (also known as comparison essay) requires the author to either compare or contrast an item, a piece of art, a concept, a literary piece etc. Due to the fact that a comparison essay may require to either compare or contrast things, it can be referred to as a compare/contrast essay. Such type of writing generally requires thorough observation and analysis from the author. A compare and contrast essay  typically follows the rules of common essay writing. The form and ideas may vary, but the structure and logic will in most cases remain the same. For example, any contrast comparison essay will start with a thesis statement, expressing the main idea of the paper. All subsequent paragraphs are meant to support the thesis statement and illustrate it with facts and/or examples. For example, if this is a five paragraph comparison essay, the three paragraphs that follow will serve the purpose of supporting the thesis. The final paragraph usually summarizes the points, expressed in the preceding paragraphs and should also support the thesis statement of the comparison essay. To write a compare and contrast essay that is easy to follow, first, determine similarities or differences you are going to mention in your essay. To begin with, this can be done on a scrap paper. Determine what is more prominent the similarities or the differences? Plan to discuss the less significant first, followed by the more significant. It is much easier to discuss ONLY the similarities or ONLY the differences, but you can also do both. Before reading further the detailed plans on how to write a compare and contrast essay, check out our list of compare and contrast essay topics: Compare and Contrast Essay Topics To organize your comparison essay, choose one of the plans described below: Plan A for writing a compare and contrast essay: Use Plan A if you have many small similarities and/or differences. After your introduction, say everything you want to say about the first work or character, and then move on to the second half of the essay to say everything about the second work or character. Compare and contrast each item of the second item with the corresponding item in the first. In this format, all the comparing or contrasting goes on in the SECOND HALF of the piece. The exception to this is your main (thesis) statement, which you may want to put in the beginning. Plan B for writing a compare and contrast essay: Use Plan B if you have only a few, larger similarities or differences. After your introduction, discuss one similarity or difference in BOTH works or characters, and then move on to the next paragraph to describe the second similarity or difference in both, then the third, and so forth, until youre done. If you are doing both similarities and differences, juggle them on scrap paper so that in each part you put the less important first (X and Y are both alike in their social positions . . .), followed by the more important (but X is much more aware of the dangers of his position than is Y). In this format, the comparing or contrasting goes on in EACH of the middle parts. These recommendations apply to the general flow of the compare and contrast essay and may vary depending on how the task is set. Experience shows that coping with such assignment may conceal dozens of other nuances, which often may pass unattended unless a professional writer is working on it. In case you have a compare and contrast essay to work on, our writers can assist you with this assignment and deliver it to your satisfaction. We guarantee that all our papers will be delivered on time and will be free of plagiarism. To order, please visit our order page or contact our live support via chat, email or phone. is the service you can trust! How to Write a Compare and Contrast Essay How to Write a Compare and Contrast Essay We compare and contrast things all the time. Do we want this camera or that one? Should we get a dog or a cat (or maybe both)? Do we want to major in English or Biochemistry? Do we want pizza or tacos for dinner? You get the idea.When your teacher assigns you a compare and contrast essay, essentially what he or she wants you to learn is how to be presented with two different ideas, to evaluate them, and to determine what they have in common, what they dont have in common, and how the ideas work together (or dont). Being able to compare two different ideas and to evaluate them in a research-based way will serve you well in the future because we tend to compare stuff a lot in everyday life.Although the style and structure of a compare and contrast essay is a bit different from your standard research paper or argumentative essay, it still uses the same concepts for a common goal: to organize your thoughts and research onto the page in a way that the reader will understand and, hopefully , to provide some new insight.The structure of the paper will be somewhat the same as a typical essay. For example, you will still need to have a thesis statement, but your body paragraphs will be just a little different from, say, an expository essay. Because youre looking at two different subjects and how they are different (or similar), you will need to use an organizational structure to effectively compare and contrast. There are two ways to do this: You can use either the block method (which means that you are writing subject by subject in the paragraphs) or the point by point method (which means that the paragraphs will be organized around different points youre trying to make about the two different subjects).Last, you will still need a conclusion. The conclusion will still be a summary of your main subjects, but the conclusion will be an evaluation of what we learned by examining these two different subjects. Which is better? Which is worse? Why did we even compare these two things?Now that we know what components are in a compare and contrast essay, lets see how this might work in both the block method and the point by point method by looking at some sample outlines.The block methodIn a compare and contrast essay, the block method is one where you discuss everything about one topic at a time. This method might be preferable if you have a really in-depth discussion of a subject and you think it might be too confusing for the reader to keep going back and forth between the two subjects.For example, lets say that you are writing a paper on the differences between Los Angeles and San Francisco. Heres what that might look like using the block method.IntroductionA brief introduction to the topic When you are thinking about making a trip to California, you may be torn between visiting Los Angeles or San Francisco. They may both be large cities in California, but they couldnt have more different vibes or different types of activities to do while youre visitin g.Your thesis statement While Los Angeles certainly has a lot to offer, San Francisco has an old-world charm that cant be replicated and should be the choice of travelers considering a visit to the Golden State.Body paragraphsTopic sentence about Subject A From picture-perfect scenery like the Golden Gate Bridge to historic districts like Haight Ashbury to fun activities like the California Academy of Sciences, its unlikely that youll ever have a dull moment in San Francisco.Claim 1 about Subject A Here we would say something about how beautiful San Francisco is and how there are several opportunities for outdoor activities, and then mention how nothing can really top seeing the Golden Gate Bridge in person.Claim 2 about Subject A On this claim, we would probably write in-depth about the history of San Francisco and how districts like Haight Ashbury have a true significance in not just California, but the whole country.Claim 3 about Subject A On this final claim for Subject A, we wo uld write about how fun San Francisco is. We would mention the California Academy of Sciences and how its basically several museums rolled into one. We would also probably mention Musà ©e Mà ©canique, which is located right in the heart of Fishermans Wharf and is filled with early 20th century coin-operated games. At the end of claim 3, we would also want to have a transition sentence so that it doesnt look awkward when we immediately start talking about Los Angeles in the Subject B paragraph(s).Topic sentence about Subject B Los Angeles has plenty to do in entertainment and has many wonderful restaurants, but it just doesnt have the same charm as San Francisco and it is much more difficult to get around.Claim 1 about Subject B On this first claim about Subject B, we would probably list all of the merits of visiting Los Angeles. We would mention all of the theme parks like Universal Studios, Disneyland, and the Santa Monica Pier. We would mention how Los Angeles is typically warm and sunny, which makes it fun to go to the beach there during the summers. We would also mention Los Angeles fabulous restaurants in Koreatown and in Venice Beach.Claim 2 about Subject B On this second claim about Subject B, we would talk about how many visitors want to visit Hollywood when theyre in Los Angeles, but often they dont realize how difficult it is to park there and how its grittier than what you would expect.Claim 3 about Subject B On this last claim about Subject B, we would discuss just how difficult it is to get around Los Angeles. Though public transportation is available, it still has a long way to go and its almost a necessity to rent a car when youre in town. Plus, the traffic can get pretty bad on the 405. At the end of claim 3, we would want to put a transition sentence so that we can get into the comparison paragraph without its sounding too weird.Topic sentence that connects Subject A and Subject B Although clearly both San Francisco and Los Angeles have thei r merits for visiting, if you have to make a choice the answer is clearly San Francisco.What is similar between these two subjects? Here we would probably write something about how both cities are institutions in the state of California and that youll likely have a good time in both places.What is dissimilar? On this point, we would probably write about how Northern California and Southern California have two completely different vibes and that, ultimately, San Francisco has more cultural, historical, and fun things to do than Los Angeles does.ConclusionWhat conclusions can we draw from comparing these two subjects? Here we would say something about why its important to make sure you carefully consider where you want to go on vacation, and make sure its the right place for you because you want to guarantee a fun time if youll be paying money to visit somewhere. Clearly San Francisco would be the better end of the deal because we would have so much fun stuff to do without all the str ess of driving everywhere. We would have more time to explore the city.Any further research required or suggested for the future? Here we might say something about how you should always compare places when you are thinking about going on vacation.Is there a third thing that we should be comparing these two subjects to? We could briefly mention how there are a lot of other fun cities to go to in California like San Diego, Santa Barbara, Monterey, etc.The point by point methodThe point by point method of writing a compare and contrast essay is a way to discuss the contrasting differences between your two points throughout your paper. This keeps the comparison fresh in the readers mind, which might be preferable with some subjects over others.Lets see what that might look like using our San Francisco vs. Los Angeles topic.IntroductionA brief introduction to the topic (This would be similar to the block method.) When you are thinking about making a trip to California, you may be torn be tween visiting Los Angeles or San Francisco. They may both be large cities in California, but they couldnt have more different vibes or different types of activities to do while youre visiting.Your thesis statement (This also would be similar to the block method.) While Los Angeles certainly has a lot to offer, San Francisco has an old-world charm that cant be replicated, and it should be the choice of travelers who are considering a visit to the Golden State.Body paragraphsFirst Difference between Subject A and Subject B When thinking about taking a vacation to California, its important to think about what kind of transportation youll need.Detail 1 Here we would say something about how San Francisco has much more public transportation than Los Angeles does.Detail 2 Here we would mention how bad the traffic is in Los Angeles and how you can avoid that in San Francisco because of more walkability there.Second Difference between Subject A and Subject B San Francisco generally has more charm than Los Angeles.Detail 1 Here we would write in-depth about the history of San Francisco and how districts like Haight Ashbury have a true significance in not just California, but the whole country.Detail 2 Here we would talk about how many tourists want to visit Hollywood when theyre in Los Angeles, but often they dont realize how difficult it is to park there and how its grittier than what you would expect.Third Difference between Subject A and Subject B There are more fun things to do within a smaller area in San Francisco.Detail 1 We would write about how many fun things there are to do in San Francisco. We would mention the California Academy of Sciences and how its basically several museums rolled into one. We would also probably mention Musà ©e Mà ©canique, which is located right in the heart of Fishermans Wharf and is filled with early 20th century coin-operated games.Detail 2 Here we would list all the fun things to do in Los Angeles like Venice Beach, Universal S tudios, and Santa Monica Pier, but talk about how spread out all that is.Conclusion (This would essentially be the same as the block method.)What conclusions can we draw from comparing these two subjects? Here we would say something about why its important to make sure you carefully consider where you want to go on vacation, and make sure its the right place for you because you want to guarantee a fun time if youll be paying money to visit somewhere. Clearly San Francisco would be the better end of the deal because we would get so much fun stuff to do without all the stress of driving everywhere. We would get more time to explore the city.Any further research required or suggested for the future? Here we might say something about how you should always compare places when you are thinking about going on vacation.Is there a third thing that we should be comparing these two subjects to? We could briefly mention how there are a lot of other fun cities to go to in California such as San Diego, Santa Barbara, Monterey, etc.Still have questions?If youre still confused about how you would write a compare and contrast essay, be sure to speak with your teacher for additional instructions and advice. Have you written a compare and contrast essay and are unsure if youre following instructions or if its grammatically correct? Its always important to have someone look over your paper like a parent, tutor, or friend, or to seek out the assistance of a professional editor. Having someone look over your paper will ensure that everything makes sense and can help you with revisions.